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Business Strategy Session
Session Objective: Provide Senior Management with a forum to discuss and confirm its commitment to developing a business strategy that supports the stated vision and strategic initiatives of the Company.
Summary Outline:
I. Developing a Vision/Mission for Your Company
A. What does it mean to:
i. Management
ii. Staff
iii. Clients
iv. Suppliers
B. What are the challenges and opportunities associated with aligning the Company’s business strategy to the vision/mission?
i. For each business unit
ii. For staff
II. Transitioning to a More Proactive Business Strategy
A. Defining what proactive account management means
B. Pros and cons of being more proactive in understanding and influencing sales
C. How resilient will the Company’s business be if it does not change?
D. Naming the new business strategy (culture)
III. Strategy Mapping - Building the Strategy
A. Financial
i. Revenue
ii. Productivity
B. Client Value Proposition
i. Client relationships
ii. Support services
iii. Product innovation
C. Business Process Improvement
i. Operations
ii. Client service
iii. Product support
D. Developing a Learning Organization
i. Assessing and benchmarking competencies
ii. Technology gap analysis
iii. Aligning learning with the new corporate culture
IV. The Communication Challenge
A. “Driving change one step at a time”
B. Determining how better communication improves business performance
C. Identifying who will lead the change and how it will be communicated
V. Developing an Action Plan
A. Understanding why most business strategies don’t work
B. The importance of KISS
c. What is Senior Management’s commitment?
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